Cable Television is Losing Market Share
Study shows that in spite of the continuous growth in overall pay TV services, traditional cable TV companies are still losing market share in favor of telco TV (FiOS TV and U-verse TV) and internet video. Subscriptions of TV cable has still the largest number in terms of market share, though, it dropped in 2009 at 72 percent and in 2010 at 69 percent. North American and Western Europe shared a big percentage of the result. At the end of the first quarter in 2011, around 11.3 million subscribed to pay TV hoping that it will reach 759 million by the end of 2011. In Latin America, cable TV subscribers are increasing but with only 17 percent penetration of the 59 million households.
Switching off analogs is happening throughout the world. The switching has finished its momentum in Western Europe. Italy and United Kingdom is expected to accomplish full analog switch offs by 2012. In Asia Pacific region, China and India already took the first steps in analog switch off transmission. They are expecting the full switch off by 2015.
The coming out of direct TV has given consumers more choices than before. High definition TV channels and Digital Terrestrial TV are becoming in demand for pay TV subscribers. At the end of 2011, HDTV was expected to reach 230 million TV subscriptions across different platforms. “Pay TV Subscriber Market Data” shows an outline of pay TV market across three major subscription platforms which are cable, satellite and telco TV. Market forecast information and market trends for key regions and different countries around the world are available when needed.
Cable TV continues to decrease subscription rates due to the competition between satellite and cable as well as the threats offered by telcos that offer multichannel pay services. Other major factor that will affect the service provider competition is the impact of Internet video that is also becoming popular. Cable’s spot in the United States continue to wear down as telco TV and satellite gain share. The tight completion between service providers and online video will drive the use of a more advanced technologies and services in the future.