With more and more users accessing their music on more and more devices, this could make sense. I access my music from an iPod, iPhone and Macbook Pro. I would enjoy being able to wirelessly sync my music to each device. The big caveat, however, is cost. I’m already paying $35 per month for my iPhone data and texting plan. I doubt I would pay any amount extra just to access my own music. What could really attract potential customers to such a service would be inclusion of a certain amount of downloads that would be included. Then people would have a reason to buy. There would be something tangible they would be getting for their monthly fee.

Who knows what will actually happen, but the hypothetical is interesting to discuss nonetheless.

I use my Xbox 360 more for entertainment than video games these days. I love Apple’s interface’s better, and I’ve always thought they’d do well in the set top market. It’s a market dominated with crippled devices and unintuitive interfaces. The problem, from Apple’s perspective, has been the way the market works now. Providers overcharge for content and undercharge for the set top devices. This creates an atmosphere where the viewer doesn’t value the hardware.

My problem with the current market is innovation is stifled. My Comcast DVR isn’t nearly as useful as it could be, despite the technology being there. I can see Apple changing this, as they are one of the few companies with enough cachet to get the ball rolling. I just hope Apple decides to cash in on their stature, and start a revolution in the set top market similar to the one they started in mobile phones.