The longer this stays in the public arena, the longer this will be an issue people think about. Apple has a very strong brand, and it will survive this blip. Yes, I call it a blip because the reception issue isn’t the same for everyone, and the phone is a phenomenal device. With the recent start of the free case program, the issue should no longer be such a big deal.

This is why Apple should let it go. Other handset makers will continue to trade barbs, but they’ll have to work a lot harder to make a better device.