Yahoo! and the Future of Multimedia Search
PodTech.net had a podcast way back in December of last year that I think captures the essence of Innertoob’s core usefulness perfectly. Much of the discussion between Jeff Karnes, Yahoo’s Director of Multimedia Search, and John Furrier, Founder of PodTech, centered around the unique challenges of multimedia search and enlisting the help of users to create searchable metadata. The creation of the metadata content that describes these multimedia files is crucial to any search engine’s ability to catalog and deliver relevant results based on organic keyword searches. Listen to the podcast below, and hover over time-post markers to get an immediate sense of what they are discussing, then click on them to read the full transcript, taken from PodTech’s blog: